Microadvert.net) - As we move into planning mode for next year, many of you may be debating if you should bring your SEO program in-house. Bringing SEO in-house has pros and cons that you need to evaluate.
Even though the SEO experience is unique to each business, the underlying challenges (and frustrations) that each in-house SEO team faces can be pretty consistent across the board.
As with many things, the decision to move SEO in-house can be relatively easy. The critical question is: what happens once you have gone through the decision of bringing SEO in-house?
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