MICROADVERT.NET: November 2011

http://ping.fm/CvL5t Today Mike Blumenthal of Blumenthals.com posted about what appears to be a new addition to Google’s local results. A specific query for “transmission servicing lexington ky” displayed the normal Google Places listings, with one exception:

http://ping.fm/yzDJd Today Mike Blumenthal of Blumenthals.com posted about what appears to be a new addition to Google’s local results. A specific query for “transmission servicing lexington ky” displayed the normal Google Places listings, with one exception:

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Tôi bồi hồi khi chạm bóng của ô, như ngày xưa chạm vai gầy áo me........ vội vã trở về vội vã ra đi......http://microadvert.net/

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Tuesday, November 22, 2011

Monday, November 21, 2011

Sunday, November 20, 2011

Thoi trang be trai, be gai : http://ping.fm/a6drp

Friday, November 18, 2011

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Microadvert.net) - As we move into planning mode for next year, many of you may be debating if you should bring your SEO program in-house. Bringing SEO in-house has pros and cons that you need to evaluate.

Even though the SEO experience is unique to each business, the underlying challenges (and frustrations) that each in-house SEO team faces can be pretty consistent across the board.

As with many things, the decision to move SEO in-house can be relatively easy. The critical question is: what happens once you have gone through the decision of bringing SEO in-house?
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More brands are taking a strategic approach to social media engagement in 2011. Among the 251 online branded communities studied, managed by 92 brands: http://ping.fm/RAnOu

5 Tips To Improve Conversions For B2B Sites

(Microadvert)- As many B2B marketers have learned the hard way, the traditional methods of marketing to consumers are simply not effective in the business arena. The following 5 tips are proven, easy to implement landing page tactics that will help you generate more leads and improve lead quality.

1. Implement Clean, Clear Landing Pages

The design of your website, microsite or landing page is critical to B2B search marketing success. Through extensive testing, I’ve learned that Web design that is often considered boring, uninteresting, or stale from a consumer perspective may perform quite well when targeting business prospects.

B2B landing page content is also different than consumer messaging. Remember, you are not trying to win a Pulitzer Prize with your writing! Present benefit statements, points of differentiation, and calls-to-action as quickly and efficiently as possible.

While consumers may need to be “wowed” or entertained, business buyers simply do not have time for “the fluff” and will appreciate you all the more when you acknowledge this with a simple, clean, clear landing page.

2. Focus On Visitor Benefits

All marketers tend to focus on how great their company is, but business buyers want to know “what’s in it for me”. Focus your webpage content, calls-to-action and downloadable assets on what will benefit the prospect.

Give business visitors something of value; something that helps them do their job better or educates them; information that is unique — not just another promotional piece about your company.

For example, market research studies convert much better than marketing brochures. This is especially true if you promote the study by focusing on the benefits the reader will receive.

Here are a few examples of benefit statements used to promote a software industry whitepaper:

See how 5 software companies successfully used social media to generate leads.
Find out why search marketing is particularly effective for software firms.

3. Offer Choices

Not all visitors are the same and acknowledging this is the first step to converting them into prospects. Empower visitors by allowing them to decide for themselves what they want. Test various types of offers and assets.

Prospects who are early in their buying process often prefer general market information.
Prospects who are further along in their research appreciate comparison charts and independent user reviews.
Prospect who are ready to buy appreciate information on pricing and terms and conditions, and are probably ready to talk with a sales representative.

Here is an example of a landing page that provides two calls-to-action with different downloadable assets.

Providing 2 offers increased leads by 63% over a single call-to-action:

4. Ensure Promises are Accurate

Make sure your website engagement process is straightforward and simple. Ensure “promises” are accurate and consistent.

For example: A link sending visitors to a registration form should not read “download now”. A more accurate statement would be “register for instant access“.

5. Create Demand & Urgency

Website visitors’ attention span is fleeting. Because of this, business marketers must present compelling, actionable information and offers should instill a sense of urgency.

Utilize limited time or limited availability offers for that little extra push to compel website interaction.

This example of a time sensitive call-to-action increased lead volume by 46% over a non-time-sensitive statement.

Let Your Customers Guide the Way

True, these 5 tips aren’t rocket science! But it’s shocking how many B2B marketers don’t follow these basic principles in their search marketing lead generation efforts. Focusing on simplicity, buyer benefits, compelling information, urgency and accuracy will increase leads and lead quality.

The key to your search marketing success is to test, test, test… and discover what type of landing page works best for your target audience.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

David Hoang - Source http://searchenginewatch.com

Google Tests Third Party Management Tools for Google+ Pages

Brands like Al Jazeera English hope to attract more followers to their Google+ pages while Bank of America has had its brand hijacked by a phony account on the platform. Now, Google wants to help brands employ professional services to manage their Google+ accounts. The company has partnered with six social media management firms, enabling Google+ functionality on their systems.
Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver, and Vitrue are partnering with Google to connect their products to the Google+ platform for publishing, monitoring, and managing circles. The firms were chosen "based on their extensive experience helping brands and businesses manage and analyze their presence on social networks," said Google in a press statement.
"I'm not surprised they're taking this step. We recommended as much to them during the pilot phase when Ford was allowed to have an account before other brands," noted Scott Monty, Ford Motor Company's global digital communications manager, in an email to ClickZ.
"We'll be rolling this out in the next few days to a few beta clients," said Patrick Stokes, Buddy Media's chief product officer on the company's blog. Hearsay said in its own press statement that its Google+ service is available to all of its customers.
As the use of such social media management platforms grows among more sophisticated businesses and brands, the integration with Google+ should expand the use of the service by companies already using management systems for Facebook, Twitter, LinkedIn, and other social platforms.
"With the addition of another social platform like Google+, it means that brand managers, communications professionals and community managers have more places, content and conversations to keep track of. The integration with leading tools and resources like Buddy Media et al. means that it will be a little easier than without them," continued Monty.
Many well-known brands with strong presences in social media have far fewer followers on Google+ than they do on Facebook. Pepsi - among the leaders in social media marketing - has 18,865 followers on Google+. It has over 6 million on Facebook.
The age of the two platforms is certainly a factor; however, capabilities enabled with the new integration, such as slicing followers into circles for targeting content to niche audience segments, could help such firms boost their Google+ numbers.
News publisher Al Jazeera English is running ads on Twitter that appear on searches for Google+ in the hopes of increasing its own follower numbers. Compared to more than 804,000 Facebook likes, the media firm has just around 14,000 on its new Google+ page.
"Tell us what you'd like to see us posting on our new Google+ Page," the company notes in a promoted tweet.

http://microadvert.net/Google-Tests-Third-Party-Management-Tools

Thursday, November 17, 2011

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Wednesday, November 16, 2011

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30 DAYS GOLD CHART AND TREND ANALYSIS,http://ping.fm/l3u4J

ShopCity-Files-Antitrust-Complaint-Against-Google

Tuesday, November 15, 2011

Monday, November 14, 2011

Sunday, November 13, 2011

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Saturday, November 12, 2011

Thursday, November 10, 2011

Hi Tien Hoang

As a first level connection on LinkedIn I am writing to ask a small favour.

We are collecting information on motivation in the workplace. Specifically we are seeking insight into how managers in Asia behave to motivate their employees.

I need 10 people from Vietnam to respond and I am hoping you can help by sending this to anyone you know, who is based in Vietnam, who you think will answer the questions. The survey takes 3 minutes and I will offer a copy of the full survey results when it has been completed.

Here is the link: http://ping.fm/F6LHd

Thank you in advance for your help.

Regards

Andrew

Andrew J. Calvert

Regional Director and Solution Architect

AchieveGlobal

111 Somerset Road

Singapore 238164

Phone: +65 6505 2080

Fax: +65 6505 2031

andrew.calvert@achieveglobal.com.sg

Hong Kong +852 3966 7186